How does the text messaging work?
If you are a PeriShipper you have heard about the new tool that we are releasing for our shippers: Text Messaging. Our newest tool allows us to directly text your recipients with updates and information related directly to their shipment.
How does this work, you ask?
When a recipient’s shipment is delayed or needs an updated address, we now have the ability to reach out to that individual through text message. At PeriShip’s discretion, we will use the phone number used on from the tracking information to send a short message, identifying us as a send, and urges the recipient to call us and/or visit the PeriShip website to exchange information and opt to receive continued communication from us via phone or email.
This isn’t spam, right?
No, our intention is not to inundate your recipients with text messages every time there is a new status on their box. This is to provide current, accurate information that requires action.
PeriShip abides by the regulations set forth by the Federal Communications Commission (FCC) in the Telephone Consumer Protection Act’s (TCPA). The FCC adopted two declaratory rulings that clarified the applicability of the Telephone Consumer Protection Act’s (TCPA) consent requirements regarding informational text messages.
What is the TCPA?
The TCPA was enacted in 1991 to regulate practices that threaten consumer privacy and public safety. Under this act purely transactional messages (e.g. account alerts, travel updates, shipping notifications, etc.) are permissible without consent so long that they do not include any promotional content.
The Cargo Airline Association, a nationwide voice for members of the all-cargo air carrier industry drafted a petition for clarification on this exception. In its petition, the CAA requested clarification that for non-telemarketing, informational calls related to package delivery sent via voice or text messages to wireless numbers, the package delivery company can rely upon a representation from a package sender that it has obtained the requisite consent from the consumer. In the CAA Order, the FCC granted an exemption that allows package delivery companies to alert wireless consumers about their packages subject to a set of conditions designed to protect the consumers’ privacy.
As everything else here at PeriShip, cell phone numbers will be kept confidential and only used for the purposes of communicating with your customers about their packages.
You can read more on using text messaging services to provide information and updates to recipients here: FCC Telephone Consumer Protection Act or a summary of the Act here: Changes for SMS Marketing Campaigns . We welcome and appreciate any feedback on this new tool; please do not hesitate to contact us with any thoughts or questions at firstname.lastname@example.org .