Continuing in our learning series, From the Outside In, exploring effective packaging solutions, we now explore the inner packaging, and how it can play just as important a role as the external packaging. With so many variables involved in perishable product shipping, putting together an
If your business is in the retail food industry, you likely have spent countless hours perfecting your product. But how much time has been spent on planning effective packaging?
Creating effective packaging for perishable products requires an in-depth understanding of your distribution process, the environment in which you ship the product, and what common challenges you will face. Taking time to thoroughly research and perform ample trial-and-error testing reduces the risk of damaged product and dissatisfied customers.